Lija: I have to say, it’s all about building relationships. So, you know, I have been working here for six years before this idea came to me and I was able to launch it in three or four [00:43:00] months because I was present to the C suite.
They knew my name. They knew who I am. I would present at meetings. We are five pathologists. We are not a huge department, but we would attend social events. We would attend fundraising events. We would be visible to the C suite. So they knew who we were. Then we made sure that the care that we provide is excellent.
Because at the end of the day, our professional expertise is what is our, um, shining light. So once they know that this is an excellent group of pathologists, they are an engaged group of pathologists. And now they’re asking for this one thing. At that point, the goodwill was already there.
Aleks: Then you say, why not, instead of not?
Lija: Why not? [00:44:00] And when I asked our CMO, why did you support this program? He said, no patient ever has sued a doctor for talking to them. Patients sue a doctor when they feel like the doctor’s hiding behind a curtain, it’s not open, is not sharing. When you interact with a patient, when you explain to them, even when you make a mistake, which has been proven in the state of Massachusetts, when you disclose and apologize, even if a mistake is made, that patient is highly unlikely to sue you because they understand your vulnerabilities and that is something that is a mindset that an earlier generation has tried to put in our heads that, you know, never ever be vulnerable, always be firm, always stand by your diagnosis.
That’s not my experience interacting with [00:45:00] patients. Even if there is a slight deviation one way or another. The patients are so much more forgiving when you interact with them directly and when you explain to them, this is the reason, this is what happened. I know this, um, because I have been sued and I wish I had an opportunity to meet with that patient and explain.
This was the reason why I made that diagnosis, but I never had that opportunity. And so. I’m not afraid of a lawsuit because I’ve walked that path as well.
Aleks: Wow. So two things that shine through this story. First, the visibility of our specialty. I’m hearing this more and more often. Let’s shine. The light of this specialty and you you just gave two example how to do it.
Be there as you know, as an engaged group, not the stereotype people in the basement, just pushing glass. [00:46:00] And second, be an excellent physician. Be just basically focus on excellence in your specialty. That’s the first thing to shine the light on pathology as a specialty because I don’t know if people even know what pathologists do, uh, if they’re not actually actively, uh, in cancer treatment journey.
And the other thing, and this is super important now in the era of, uh, information overwhelm, information, accessibility, uh, different, you know, AI tools that bring you all the freaking information you can like summarize the whole PubMed or wherever you take your medical information. People have access to that.
You don’t have to now show off with knowing stuff because everybody can notice stuff. Also, like at a different level, people ask, like, why, why do people still buy courses or go to workshops? They can get this information because they want to hear it from a person [00:47:00] that they have a relationship with. And you know, I see it through the podcast.
I meet people at conferences and they listen to my stuff because they resonate with the way I teach. They can get this information anywhere. And now this like relationship aspect off. Um, yeah. Patient-doctor interaction is so much more important. Like you say, the information is out there, the, um, possibility of a mistake is probably greater than ever because you have more treatments than ever.
You have like more research coming at you every day, uh, and, and there’s no way, uh, to keep up with this if that’s not your main job. And if your main job is diagnosing or treating, uh, patients, then doing literature research is not your main job. Yeah. So like putting. the emphasis on their communication with the patient.
First, just because of the, um, Like, I [00:48:00] don’t know, bad publicity, bad light that healthcare is now in where there is a big disconnect. And, you know, on both ends, patients being annoyed with doctors not being accessible, doctors trying to protect themselves because there is a huge issue with burnout at all specialties.
I think people choose pathology because it’s less burnout prone, but basically this relationship peace is super important. And then this being tied to, uh, to this argument, Hey, uh, no patient sued a doctor, which I just had recently this year, medical malpractice lawyer as a podcast guest who uses digital pathology, uh, to defend, um, doctors.
And basically, um, she uses it for, um, unbiased review. So, like she gives the images to the doctor as the cases was unraveling instead of like giving the whole package and [00:49:00] basically, uh, from the get go biasing the expert with, Oh, I know the outcome. Uh, well, I see where it went wrong. So she does it the other way around, but the first step is to basically have a relationship.